Click & Collect (C&C) is not a new concept to retailers or to customers. Earlier this year, it was estimated that retailers are fulfilling up to 70% of their online orders in-store. It’s an attractive – and demanded – part of customer service and many retailers are starting to realise measurable benefits. For example, C&C helps to reduce purchase friction whilst driving up footfall and point-of-purchase revenues.
Source: The Qmatic Blog