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The brick and mortar store long stood as the paragon of the holiday shopping experience. No longer. Consumers are simply too time pressed and cost sensitive to limit their shopping to physical stores.  With mobile and online channels becoming increasingly pervasive, retail studies are confirming that “Consumers visit stores for more than just a purchase, and their expectations of retailers are higher than before. They’re looking for an informative, customized experience.”[1]

Source: The Qmatic Blog