Business intelligence (BI) has become widely relied upon to deliver actionable data to employees in a much shorter period of time than has been historically possible. The process of gathering it has become a great way to give customers a voice in the content, process, and quality of their interaction with a company. Individually and combined, the resulting impact on employees and customers should be noticeably strong – provided that the BI is based on the most appropriate data, and that the resulting analytics are accessible to those who need it, and applicable to the environment and customer base.

Source: The Qmatic Blog