Do you like to stand in line? No. Of course you don’t. Ask anyone whether they like standing in line, and the answer will almost invariably be ‘no.’
Despite all the things we candoonline, we still typically connect with products and services in a physical space. We might start our customer journey online, but we still go into places like stores, banks, hospital waiting rooms, concert halls, and sporting arenas all the time.
Source: The Qmatic Blog